I remember back in 2013 – crawling around on the livingroom floor trying to cut out my first pattern from a super heavy furniture fabric (certaintly NOT ment for making a skirt). I remember thinking about those lucky few who knew how to sew and run their own fashion labels – and concluded that they must be superheroes. I sewed and I sewed – gradually I got better at it, but still I tore up fabric in pure anger and punched my sewing machine. All I knew was that I had ideas for clothes I wanted to make, and I was determined on being able to sew well enough to recreate those ideas.
Fast forward two years, in between working as head of digital media at JM Norge, digital advisor, content producer and lecturer at my own company Bergstrøm Consulting I started FARIKAL with my friends Viktoria and Stine. We worked with Norwegian craft techniques which where about to go extinct, and combined them with modern fashion. It was a blast, and a very fun experience.
Whilst I worked on FARIKAL I attended textile and dyeing classes, and went to Paris for fabric fairs. During this period I slowly realized that despite the lack of education and skills, I actually could make a brand myself! I wanted the brand to be about color, and help women to use and combine colors in their existing wardrobe.
Then I applied for funding, and I applied and applied – but got turned down. In september 2017 I applied to Innovation Norway and couldn’t believe it when I received initial founding! I started working on a color concept for a collection and my online store which will be ready for AW19. I can’t wait to see what happens in 2019, I have a feeling it’s going to be exciting!
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Thank you for all your love and support! xxx, Iben